Thursday, September 22, 2022

Welcome & General Session - The Why: Developing a Spine Center of Excellence
Joel Bauman, MD FAANS
Connecticut Orthopaedic Institute at Midstate Medical Center- Hartford Healthcare

Dianne Vye, MSN, RN, ONC
Connecticut Orthopaedic Institute at Midstate Medical Center- Hartford Healthcare

This event’s keynote presentation will help attendees gain a better understanding of the effort it takes to achieve the Joint Commission Advanced Certification in Spine Surgery. Hear the impact on patient outcome data, the effects of standardization of care, and run through the patient experience. Attendees will also gain knowledge of the IT behind ASR and benefits of the undertaking.

Presentation

Coffee Break with Exhibitors

Pre-Operative Intraoperative & Post- Operative ERAS
Michael Y Wang, MD FACS
Professor, Neurological Surgery & Rehab Medicine
Spine Fellowship Director
Chief of Neurosurgery, Univ. of Miami Hospital
University of Miami Miller School of Medicine

Cathy Rosenberg, APRN ACNP-B
Clinical Instructor, Department of Neurological Surgery
University of Miami Miller School of Medicine

Join us for a discussion on best practices on how to prepare a patient for positive outcomes through optimization, standardization, and education. This session will focus on the pre-operative, intraoperative and post operative ERAS for Spine Surgery practices.

Presentation

Coffee Break with Exhibitors

The Team Approach for Spine Care; Non-Surgical and Surgical
Northwestern Medicine Center for Spine Health Team Panel

Hear insight into the flow of the patient through the lens of Northwestern Medicine's multidisciplinary Spine Center team approach. Join us as we learn the design of their spine center of excellence, patient care flow, and hear from our panel of experts who will provide in-depth access into what works.

Presentation

Friday, September 23, 2022

Attract Patients & Build Your Reputation Marketing Essentials For Your Spine Center
Susan Medlin
Chief Marketing Strategist
Vintage Marketing

Your spine specialists transform lives every day. Your doctors have access to exciting new technology, and your team has implemented reliable systems to improve outcomes and excel in surpassing patient expectations. You are the best at providing excellence in spine care. Now it is time to let people know it!

How do you stand out from your competition and bring the right patients through your doors? That's where a focused marketing strategy can elevate the core of your spine center.

In this fast-paced presentation, that will be worth getting up early for, we will discuss proven marketing essentials that will help you attract the right patients, promote your entire scope of services, generate additional revenue, and amplify your brand recognition.

Today, successful marketing for a spine center requires more than having an identifiable logo, social media posts, and an optimized website. In this session, you will learn vital marketing strategies to connect with potential patients, engage with new referral sources, differentiate your program for its excellence in spine care, and shine the light of future success on your spine center.

Break with Exhibitors

Are you Measuring what Matters?
Porter Jones, MD
Vice President of Clinical Transformation
Avant Garde Health

For healthcare organizations pursuing Spine Center of Excellence certifications from the Joint Commission, DNV and commercial payers, tracking data and process metrics including outcomes, readmission rates, length of stay and cost per case is critical.  Development and implementation of internal standards through planning, monitoring and measurement are key to improving patient care. 

With a goal of driving value, healthcare organizations can achieve improvements, both financially and in patient outcomes. This session will focus on establishing care standards with recommended metrics to monitor and assess processes and supply utilization improvements.  Attendees will advance their understanding of the cost, quality, and value of spine care, as well as some of the disparities in treatment, and be able to apply these insights to reduce costs and improve care.  Case study examples will be included to illustrate the concepts.

Handouts

Presentation

Spine Centers of Excellence - Payor Panel
Adam L. Myers MD, MHCM, FACHE
Chief Clinical Transformation Officer
Blue Cross Blue Shield Association

Javed Shahid, MD
Optum Health Solutions

Brian Asmussen, MBA (moderator)
Medtronic

Hear from, and ask questions of, some of the leading healthcare payers involved with Centers of Excellence. Hear what your practice should know as you plan, directly from our expert panelists.

Being Prepared for the Future of Spine Care
Kate Zenter, SG2

Today’s spine programs face considerable market pressures as they navigate challenges accelerated by the pandemic while also seeking to drive future growth. Facing issues such as workforce constraints, heightened complexity and changing consumer expectations—alongside the continuous evolution of diagnosis and treatment—programs must prioritize short-term adaptability while also laying the groundwork to meet long-term demand. In this session, you will learn how convergence of factors (eg, payer influences, consumerism, technology advances, growing awareness of social determinants of health) will shape the future of spine care delivery, as well as projected changes in demand and site of care shifts for key surgical procedures and non-operative care.

Handouts
Presentation

Spine Center of Excellence Tour: Northwestern Medicine Center for Spine Health